MORE THAN A LEARNING PLATFORM

Learn From Industry Leaders & Experts

Amr Eissa

Founder & CEO of PotentialX | Pharmaceutical Marketing Certified Trainer | Healthcare Leadership & L&D Expert
PotentialX

Amr Eissa is a pharmacist and learning & development leader with over 13 years of experience in pharmaceutical sales, marketing, and commercial leadership across leading multinational companies. As Founder & CEO of PotentialX, he is dedicated to closing the pharma skills gap in the MEA region through innovative training programs and partnerships with global experts.

Hatem Dawod

Regional Market Access Director

Experienced Regional Market Access Director with a successful track record of enabling access to patients working in the pharmaceuticals industry. Middle East pioneer in Governmental Affairs, Health Economics Medical Affairs, with deep experience in Sales and Marketing, Oncology, Respiratory, Product Development, and Clinical Research. Commercial savvy professional graduated from National Cancer Institute Cairo University

Hend M. El Tayebi

Professor of Pharmacoeconomics and Pharmacogenomics
German University in Cairo

Hend M. El Tayebi is a professor and program director at the German University in Cairo, specializing in pharmacoeconomics and healthcare policy. She leads Egypt's Pharmacoeconomics Diploma Program, advancing cost-effectiveness analysis and evidence-based healthcare decision-making. In parallel, she contributes to research in pharmacogenomics and personalized medicine.

Laila Anwar Helmy

Digital Transformation Executive

Laila Helmy is a digital transformation leader with over 15 years of experience across multiple secris from pharma, academia, and diverse industries. She blends strategic clarity with emotional intelligence to drive innovation that empowers consumers from doctors to patients, communities, and teams. Passionate about inclusive tech and purposeful storytelling and shaping impactful, human-centered solutions and Digital campaigns

Lamia Baha, PharmD

Senior Strategy Consultant / Digital Therapeutics Advisor / University Lecturer
PHARMSHARE

Lamia Baha is a pharmacist and senior strategy consultant with over 12 years of experience in digital health solutions and the pharmaceutical industry. Her expertise spans multiple markets and therapeutic areas, empowering companies to leverage technologies across the patient journey. One of her key areas of interest is digital therapeutics, which represents a transformative shift in modern medicine.

Mark Z Mikhael

Global Marketing Lead
AbbVie

With over a 13 years of experience in pharmaceutical marketing, I've spent my career at the intersection of strategy, execution, and purpose — translating innovative/established science into impactful stories, campaigns, and brand strategies that resonate with healthcare professionals and ultimately improve patient lives. Throughout my journey, I've led the development and execution of brand strategies across both global and regional markets, collaborating with cross-functional teams in 9 countries.

Mohamed Maged Nasr

Therapy Area Lead

Mohamed Maged Nasr brings over 13 years of cross-functional leadership across Medical Affairs, Commercial Strategy, and Scientific Communications with deep expertise in Oncology. Throughout his journey, he led large-scale medical and commercial transformations—launching high-impact therapies, driving P&L ownership, and enabling sustainable growth across Egypt, the Middle East, and international markets.

Mohamed Tammam

Pharmaceutical Executive
Novartis UK

Mohamed Tammam is a pharmaceutical executive with 20 years of experience across diverse functions and organizations, including leadership roles at country, regional, and global levels. He is passionate about talent development and creating growth cultures that foster innovation and progressive thinking.

Mohammed Elhabashy Madkour

Manager HEOR and Access
FIECON

Mohammed Elhabashy Madkour brings a mixed background, having worked in the pharmaceutical industry with commercial and global HEOR roles at Roche Pharma (Cairo, Egypt) and Stallergenes Greer (Kamp-Lintfort, Germany), before moving into consulting at FIECON (London, UK). His project portfolio spans HTA submissions, launch excellence, and HEOR.

Prof. Ahmed Magdy Rabea

Assistant Professor of Medical Oncology
Shifa Hospital

Dr. Ahmed Magdy Rabea started his career in 2006 as a medical oncologist and has grown into a leadership role as head of oncology departments in leading hospitals across Egypt. He is dedicated to advancing cancer treatment and to training the next generation of oncologists.

Prof. Emad Shash

Medical Oncologist | Director, Breast Cancer Center, NCI Cairo | Oncology Educator & Clinical Researcher
National Cancer Institute, Cairo University

Passionate medical oncologist, researcher, and educator with 20+ years of experience. Director of the Breast Cancer Center at NCI Cairo and Head of Oncology at Shefa Al Orman. Dedicated to advancing cancer care, empowering patients, and mentoring future leaders. Proud to bring real-world insights and evidence-based education to PotentialX.

Sally El-Akkad

CEO | Marketing Expert
Abjjad

Over the past 20 years, I've helped brands grow, teams flourish, and ideas turn into real-world success stories. Today, as CEO of Abjjad, I lead a passionate team that's redefining the Arabic reading experience for a global audience, blending technology, storytelling, and community to unlock new possibilities. My background spans marketing, business strategy, digital innovation, and leadership development, but what drives me is simple: the power of people and purpose.

Thomas Labib

Experienced Medical Affairs Leader

With over 17 years in the pharmaceutical industry, I have a special expertise in developing and executing innovative medical strategies, overseeing clinical research, and ensuring compliance with regulatory frameworks. I foster collaboration across teams while managing MSLs, Medical Advisors, and Medical Managers to deliver excellence in medical affairs plans. Disclaimer: The instructor’s opinions are personal and do not reflect their employer’s views.